Back
Brand Spotlight
Juliet Johnstone
Juliet Johnstone is a Los Angeles-based fashion brand founded by artist-turned-designer Juliet Johnstone, who transformed her fine arts background into wearable art. The brand began in 2020 when Johnstone, trained at Parsons, started hand-painting flowers and butterflies on her work pants after running out of canvases. What started as a creative outlet became a fashion phenomenon when Bella Hadid featured her painted cargo pants on Instagram, catapulting the brand to celebrity status with fans including Dua Lipa, Kendall Jenner, and Travis Scott. Known for psychedelic flora and fauna designs paired with positive affirmations, each piece is hand-painted and numbered like artwork, ensuring complete uniqueness. The brand has expanded from signature carpenter pants to include tank tops, baby tees, sweatsuits, and accessories, all maintaining the one-of-a-kind philosophy. Drawing inspiration from '90s and Y2K aesthetics, Juliet Johnstone represents a sustainable alternative to fast fashion, with pieces taking days to complete and selling out within minutes.
Style keywords
Hand-painted
Psychedelic
One-of-a-kind
Y2k-inspired
Nature-motifs
Brand Spotlight
Juliet Johnstone
Style keywords
Hand-painted
Psychedelic
One-of-a-kind
Y2k-inspired
Nature-motifs
Juliet Johnstone is a Los Angeles-based fashion brand founded by artist-turned-designer Juliet Johnstone, who transformed her fine arts background into wearable art. The brand began in 2020 when Johnstone, trained at Parsons, started hand-painting flowers and butterflies on her work pants after running out of canvases. What started as a creative outlet became a fashion phenomenon when Bella Hadid featured her painted cargo pants on Instagram, catapulting the brand to celebrity status with fans including Dua Lipa, Kendall Jenner, and Travis Scott. Known for psychedelic flora and fauna designs paired with positive affirmations, each piece is hand-painted and numbered like artwork, ensuring complete uniqueness. The brand has expanded from signature carpenter pants to include tank tops, baby tees, sweatsuits, and accessories, all maintaining the one-of-a-kind philosophy. Drawing inspiration from '90s and Y2K aesthetics, Juliet Johnstone represents a sustainable alternative to fast fashion, with pieces taking days to complete and selling out within minutes.