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Brand Spotlight
Jaded London
Jaded London is a British streetwear brand founded in September 2013 by sibling duo Jade and Grant Goulden. The brand caters to free-thinking individuals who love to stand out and express their bold, fearless attitude through clothing. Known for their innovative designs and cutting-edge trends, Jaded London has become instantly recognisable for its colourful, urban aesthetic and unique handwriting implemented throughout prints and designs.
Drawing inspiration from global street style spanning from east London to Seoul and Los Angeles, the brand creates a fusion of cultures that represents diverse fashion movements worldwide. Worn by high-profile celebrities including Beyoncé, Taylor Swift, and Cara Delevingne, Jaded London has built a dedicated following among Gen Z consumers aged 18-35 who are passionate about festivals, social media, and expressing their personality through fashion.
Style keywords
Streetwear
Bold
Colourful
Urban
Contemporary
Brand Spotlight
Jaded London
Style keywords
Streetwear
Bold
Colourful
Urban
Contemporary
Jaded London is a British streetwear brand founded in September 2013 by sibling duo Jade and Grant Goulden. The brand caters to free-thinking individuals who love to stand out and express their bold, fearless attitude through clothing. Known for their innovative designs and cutting-edge trends, Jaded London has become instantly recognisable for its colourful, urban aesthetic and unique handwriting implemented throughout prints and designs.
Drawing inspiration from global street style spanning from east London to Seoul and Los Angeles, the brand creates a fusion of cultures that represents diverse fashion movements worldwide. Worn by high-profile celebrities including Beyoncé, Taylor Swift, and Cara Delevingne, Jaded London has built a dedicated following among Gen Z consumers aged 18-35 who are passionate about festivals, social media, and expressing their personality through fashion.