I.AM.GIACarter Short

I.AM.GIA is an Australian fashion clothing company founded in May 2017 by sisters Alana Pallister and Stevie Cox. Named after supermodel Gia Carangi, the brand was built around a character concept designed to embody strength and independence while empowering women. The brand exploded into global recognition just four weeks after launch when Bella Hadid was photographed wearing their 'Cobain' pants during Paris Fashion Week. Known for its celebrity following including Ariana Grande, Selena Gomez, Ice Spice, Kylie Jenner, and Emily Ratajkowski, I.AM.GIA has become synonymous with contemporary streetwear that bridges high fashion aesthetics with accessible pricing. The brand's clothing frequently appears on HBO's Euphoria and made its Australian Fashion Week debut just one year after launching. With collections like 'Icons' featuring all-black leather garments and 'Miss Gia Racing' inspired by motorsport culture, I.AM.GIA caters to women who don't play by traditional fashion rules.