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Brand Spotlight
GIGI C
GIGI C is a luxury swimwear brand founded in 2017 by then-16-year-old Gigi Caruso and her mother Tina, a former swimsuit model and clothing designer. Born and raised in Southern California, Gigi grew up as an avid boater, wakeboarder, snorkeler, and swimmer who struggled to find swimwear that could withstand her active lifestyle while maintaining style. Unable to find pieces that were both fashionable and functional, she decided to create her own solution by deconstructing and refashioning existing swimsuits.
The brand is built on the belief that a great swimsuit should enhance your style—never inhibit it. GIGI C has become known for its signature laser cutting, silky scuba swim fabric, clean lines, and architectural shapes that embody the concept of "functional meets chic." The brand has since expanded beyond swimwear to include activewear and resortwear, maintaining its core philosophy of creating pieces that support an active lifestyle without compromising on style or sophistication.
Style keywords
Luxury
Functional
Architectural
Sporty
Modern
Brand Spotlight
GIGI C
Style keywords
Luxury
Functional
Architectural
Sporty
Modern
GIGI C is a luxury swimwear brand founded in 2017 by then-16-year-old Gigi Caruso and her mother Tina, a former swimsuit model and clothing designer. Born and raised in Southern California, Gigi grew up as an avid boater, wakeboarder, snorkeler, and swimmer who struggled to find swimwear that could withstand her active lifestyle while maintaining style. Unable to find pieces that were both fashionable and functional, she decided to create her own solution by deconstructing and refashioning existing swimsuits.
The brand is built on the belief that a great swimsuit should enhance your style—never inhibit it. GIGI C has become known for its signature laser cutting, silky scuba swim fabric, clean lines, and architectural shapes that embody the concept of "functional meets chic." The brand has since expanded beyond swimwear to include activewear and resortwear, maintaining its core philosophy of creating pieces that support an active lifestyle without compromising on style or sophistication.