Fleur du MalRose Cup Dress

Fleur du Mal is a luxury lingerie, ready-to-wear, and swimwear brand founded by Jennifer Zuccarini in 2012. The brand's name, derived from Charles Baudelaire's famous collection of poems "Les Fleurs du Mal," translates to "flower of evil" in French, reflecting the brand's unique duality of embracing both beauty and temptation. Zuccarini, who previously co-founded the luxury lingerie brand Kiki de Montparnasse, created Fleur du Mal with the vision of taking a fashion approach to lingerie while applying lingerie language to ready-to-wear fashion. The brand is renowned for its sophisticated blend of sensuality and elegance, crafting pieces using luxury fabrics such as French Leavers lace, silk, and satin. Fleur du Mal's designs feature intricate detailing and provocative silhouettes that balance seduction with wearability, creating pieces that can seamlessly transition from intimate wear to statement outerwear. The brand has gained cult status among celebrities including Rihanna, Gigi and Bella Hadid, and Margot Robbie, and has been featured prominently in top fashion publications.