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Brand Spotlight
F E L L A
Fella Hamilton is an iconic Australian women's fashion brand founded in 1969 by Holocaust survivor Fella Hamilton. The brand's journey began uniquely when Fella spotted a woman wearing a fabulous terry-towelling turban in a Brighton sauna, discovered it was unavailable in Australia, and created her own version - sparking Australia's terry-towelling trend of the 1970s. Starting as a wholesale business supplying major department stores, Fella Hamilton evolved into a retail powerhouse with 33 stores across Australia. The brand is renowned for creating elegant, comfortable clothing that endures, with designs taking women from work to weekend and special occasions. Significantly, Fella Hamilton maintains substantial manufacturing in Melbourne, supporting local industry and ensuring quality control. The company also owns Hedrena, specializing in 100% Australian Merino wool garments, and during COVID-19, successfully pivoted to create Fella Healthwear, producing certified PPE for healthcare professionals.
Style keywords
Elegant
Comfortable
Timeless
Sophisticated
Quality
Brand Spotlight
F E L L A
Style keywords
Elegant
Comfortable
Timeless
Sophisticated
Quality
Fella Hamilton is an iconic Australian women's fashion brand founded in 1969 by Holocaust survivor Fella Hamilton. The brand's journey began uniquely when Fella spotted a woman wearing a fabulous terry-towelling turban in a Brighton sauna, discovered it was unavailable in Australia, and created her own version - sparking Australia's terry-towelling trend of the 1970s. Starting as a wholesale business supplying major department stores, Fella Hamilton evolved into a retail powerhouse with 33 stores across Australia. The brand is renowned for creating elegant, comfortable clothing that endures, with designs taking women from work to weekend and special occasions. Significantly, Fella Hamilton maintains substantial manufacturing in Melbourne, supporting local industry and ensuring quality control. The company also owns Hedrena, specializing in 100% Australian Merino wool garments, and during COVID-19, successfully pivoted to create Fella Healthwear, producing certified PPE for healthcare professionals.