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Brand Spotlight
ET OCHS
ET OCHS is the eponymous fashion brand founded by Michelle Ochs in 2021, following her departure from the acclaimed label Cushnie et Ochs, which she co-founded with Carly Cushnie in 2008. After a decade of success with Cushnie et Ochs, where she dressed celebrities like Michelle Obama and Blake Lively, Ochs launched her solo venture with a refined vision. ET OCHS embodies a modern design ethos that prioritizes comfort and confidence while reclaiming sensuality through impeccable fit and innovative proportions. The brand focuses on thoughtful, polished pieces that flatter the body without overwhelming the wearer. Ochs believes that confidence is inherently sexy, creating designs with minimalist sophistication and unexpected dynamic lines. The brand caters to the sophisticated, modern woman with a distinctive edge - someone who is understated yet chic with a refined sense of style and owns every room she enters.
Style keywords
Minimalist
Sophisticated
Modern
Confident
Sensual
Brand Spotlight
ET OCHS
Style keywords
Minimalist
Sophisticated
Modern
Confident
Sensual
ET OCHS is the eponymous fashion brand founded by Michelle Ochs in 2021, following her departure from the acclaimed label Cushnie et Ochs, which she co-founded with Carly Cushnie in 2008. After a decade of success with Cushnie et Ochs, where she dressed celebrities like Michelle Obama and Blake Lively, Ochs launched her solo venture with a refined vision. ET OCHS embodies a modern design ethos that prioritizes comfort and confidence while reclaiming sensuality through impeccable fit and innovative proportions. The brand focuses on thoughtful, polished pieces that flatter the body without overwhelming the wearer. Ochs believes that confidence is inherently sexy, creating designs with minimalist sophistication and unexpected dynamic lines. The brand caters to the sophisticated, modern woman with a distinctive edge - someone who is understated yet chic with a refined sense of style and owns every room she enters.