Cult GaiaSuni Short

Cult Gaia is a Los Angeles-based luxury lifestyle brand founded in 2012 by Jasmin Larian Hekmat, who transformed a hobby of making flower crowns into a global fashion phenomenon. Named after Gaia, the Greek goddess of Earth, the brand embodies a deep connection to nature and artistic expression, creating what Hekmat calls "objets d'art" – wearable pieces that blur the line between fashion and sculpture. The brand gained international recognition through its iconic bamboo Ark bag, which became a viral sensation on Instagram and established Cult Gaia as a coveted fashion label. Known for its sculptural silhouettes, natural materials like bamboo, wood, and acrylic, and feminine aesthetic, Cult Gaia has evolved from accessories into a comprehensive lifestyle brand offering ready-to-wear, footwear, swimwear, and more. The brand's philosophy centers on creating timeless, heirloom-quality pieces that celebrate the beauty of imperfection and the harmony between art and nature.