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Brand Spotlight
BUCI
BUCI is a New York-based womenswear label founded by Mishka Ivanovic, a former Parsons student who launched the brand just three years ago. Named after a small village in Serbia where her grandmother was born, BUCI represents a commitment to sustainable fashion and ethical production practices. The brand has quickly gained recognition in the fashion industry, with celebrities like Bella Hadid wearing its pieces and fashion insiders eagerly attending its runway shows.
Known for its transformative designs, particularly the signature Metis dress that can be styled multiple ways, BUCI creates pieces that adapt to different occasions and personal style changes. The brand uses exclusively organic cotton, deadstock, and repurposed fabrics, with all garments handmade in New York by workers paid over $15 per hour. BUCI's minimalist aesthetic focuses on creating timeless wardrobe essentials that transcend seasonal trends, embodying the founder's philosophy that garments should have the longest possible lifespan through versatility and enduring design.
Style keywords
Sustainable
Minimalist
Transformative
Timeless
Elegant
Brand Spotlight
BUCI
Style keywords
Sustainable
Minimalist
Transformative
Timeless
Elegant
BUCI is a New York-based womenswear label founded by Mishka Ivanovic, a former Parsons student who launched the brand just three years ago. Named after a small village in Serbia where her grandmother was born, BUCI represents a commitment to sustainable fashion and ethical production practices. The brand has quickly gained recognition in the fashion industry, with celebrities like Bella Hadid wearing its pieces and fashion insiders eagerly attending its runway shows.
Known for its transformative designs, particularly the signature Metis dress that can be styled multiple ways, BUCI creates pieces that adapt to different occasions and personal style changes. The brand uses exclusively organic cotton, deadstock, and repurposed fabrics, with all garments handmade in New York by workers paid over $15 per hour. BUCI's minimalist aesthetic focuses on creating timeless wardrobe essentials that transcend seasonal trends, embodying the founder's philosophy that garments should have the longest possible lifespan through versatility and enduring design.