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Brand Spotlight
Bella Dahl
Bella Dahl is a Los Angeles-based fashion brand founded in 2010 by Kerry Jolna, beginning humbly in a three-car garage with just three people and growing into a globally distributed brand. The company operates under the mission "Soft on you, softer on the planet," emphasizing their commitment to sustainable and responsible product sourcing while maintaining a "consumer over profits" philosophy. With 90% of their manufacturing done in Los Angeles, Bella Dahl creates their own fabrics, prints, styles, and washes to deliver an entirely original experience.
The brand specializes in effortless yet sophisticated women's apparel, focusing on ultra-soft fabrics and minimalist designs that cater to women seeking both comfort and style. Their collections include signature shirts, Tencera denim, basics, and seasonal pieces designed for the Southern California lifestyle. Today, Bella Dahl's seasonal collections are sold through BellaDahl.com and nearly 1,000 retailers worldwide, including prestigious partners like Saks, Bloomingdale's, and Revolve, continuing their global expansion while maintaining their core values of comfort, quality, and sustainability.
Style keywords
Sophisticated
Comfortable
Effortless
Minimalist
Sustainable
Brand Spotlight
Bella Dahl
Style keywords
Sophisticated
Comfortable
Effortless
Minimalist
Sustainable
Bella Dahl is a Los Angeles-based fashion brand founded in 2010 by Kerry Jolna, beginning humbly in a three-car garage with just three people and growing into a globally distributed brand. The company operates under the mission "Soft on you, softer on the planet," emphasizing their commitment to sustainable and responsible product sourcing while maintaining a "consumer over profits" philosophy. With 90% of their manufacturing done in Los Angeles, Bella Dahl creates their own fabrics, prints, styles, and washes to deliver an entirely original experience.
The brand specializes in effortless yet sophisticated women's apparel, focusing on ultra-soft fabrics and minimalist designs that cater to women seeking both comfort and style. Their collections include signature shirts, Tencera denim, basics, and seasonal pieces designed for the Southern California lifestyle. Today, Bella Dahl's seasonal collections are sold through BellaDahl.com and nearly 1,000 retailers worldwide, including prestigious partners like Saks, Bloomingdale's, and Revolve, continuing their global expansion while maintaining their core values of comfort, quality, and sustainability.