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Brand Spotlight
Azulu
AZULU is a Colombian fashion house originally founded in the 1980s as Salomon, then relaunched in 2018 under the creative leadership of Maya Memovic as Creative Director and Alex Srour as CEO. This contemporary brand seamlessly blends modern design with rich Colombian heritage, drawing inspiration from sculpture, architecture, and mesmerizing destinations worldwide. Known for its signature resortwear collections, AZULU creates light-as-air linen tops, playfully printed dresses, and sculptural silhouettes that accentuate textured fabrics and intricate design elements. The brand is deeply committed to ethical and sustainable practices, producing 100% of its collections in small, family-run factories across Bogota, Colombia under the highest quality standards. AZULU's distinctive aesthetic combines sharpness with femininity, incorporating elements native to Colombia such as traditional arches, aged gold metal tones, and vibrant colors reminiscent of Cartagena. With flagship stores in Miami's Aventura Mall and Brickell City Center, plus global distribution, the brand serves as a tribute to both nature and art while championing contemporary Latin fashion on the international stage.
Style keywords
Contemporary
Resortwear
Sculptural
Sustainable
Colombian-inspired
Brand Spotlight
Azulu
Style keywords
Contemporary
Resortwear
Sculptural
Sustainable
Colombian-inspired
AZULU is a Colombian fashion house originally founded in the 1980s as Salomon, then relaunched in 2018 under the creative leadership of Maya Memovic as Creative Director and Alex Srour as CEO. This contemporary brand seamlessly blends modern design with rich Colombian heritage, drawing inspiration from sculpture, architecture, and mesmerizing destinations worldwide. Known for its signature resortwear collections, AZULU creates light-as-air linen tops, playfully printed dresses, and sculptural silhouettes that accentuate textured fabrics and intricate design elements. The brand is deeply committed to ethical and sustainable practices, producing 100% of its collections in small, family-run factories across Bogota, Colombia under the highest quality standards. AZULU's distinctive aesthetic combines sharpness with femininity, incorporating elements native to Colombia such as traditional arches, aged gold metal tones, and vibrant colors reminiscent of Cartagena. With flagship stores in Miami's Aventura Mall and Brickell City Center, plus global distribution, the brand serves as a tribute to both nature and art while championing contemporary Latin fashion on the international stage.