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Brand Spotlight
Asta Resort
ASTA RESORT is an Australian luxury swimwear and resort wear brand founded in 2021 by Danish-Australian designer Helena Ammitzboell when she was just 22 years old. Inspired by Helena's Danish heritage and memories of European summers, the brand has experienced meteoric growth from $0 to $10 million in just four years. Originally based in Sydney, ASTA RESORT has since expanded its headquarters to Los Angeles, capturing the attention of celebrities like Bella Hadid, Hailey Bieber, and Margot Robbie.
The brand is renowned for its exceptional craftsmanship, working with artisans across Italy, Portugal, and India to create timeless pieces featuring signature jacquard prints, hand-beaded details, and shimmering sequins. ASTA RESORT strays away from fleeting trends, instead focusing on longevity and sophistication while incorporating sustainable practices through recycled fabrics. Each piece is designed to celebrate life's memorable moments, embodying an endless summer aesthetic that resonates with fashion-forward women who love to dress up and be seen.
Style keywords
Resort
Luxury
Crafted
Timeless
Sparkle
Brand Spotlight
Asta Resort
Style keywords
Resort
Luxury
Crafted
Timeless
Sparkle
ASTA RESORT is an Australian luxury swimwear and resort wear brand founded in 2021 by Danish-Australian designer Helena Ammitzboell when she was just 22 years old. Inspired by Helena's Danish heritage and memories of European summers, the brand has experienced meteoric growth from $0 to $10 million in just four years. Originally based in Sydney, ASTA RESORT has since expanded its headquarters to Los Angeles, capturing the attention of celebrities like Bella Hadid, Hailey Bieber, and Margot Robbie.
The brand is renowned for its exceptional craftsmanship, working with artisans across Italy, Portugal, and India to create timeless pieces featuring signature jacquard prints, hand-beaded details, and shimmering sequins. ASTA RESORT strays away from fleeting trends, instead focusing on longevity and sophistication while incorporating sustainable practices through recycled fabrics. Each piece is designed to celebrate life's memorable moments, embodying an endless summer aesthetic that resonates with fashion-forward women who love to dress up and be seen.