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Brand Spotlight
437
437 is a Canadian lifestyle brand founded in 2017 by best friends Hyla Nayeri and Adrien Bettio while studying business at Queen's University. Named after their Kingston address at 437 Johnson Street, the brand began as a swimwear line created to offer universally flattering styles that empower women to feel confident in their bodies. Originally frustrated by the lack of flattering bikinis while studying abroad in Europe, the duo invested $1,000 each to launch their vision. What started as swimwear has evolved into a successful activewear and apparel brand, with activewear now serving as the primary revenue driver. Known for its minimalist aesthetic and flattering cuts that hug women's curves, 437 has become the uniform of clean-girl Instagram culture, worn by celebrities like Kylie Jenner, Kendall Jenner, and Jennifer Lopez. The Toronto-based, all-women team remains self-funded and was featured on Forbes 30 Under 30 in 2020.
Style keywords
Minimalist
Activewear
Monochromatic
Elevated
Clean-girl
Brand Spotlight
437
Style keywords
Minimalist
Activewear
Monochromatic
Elevated
Clean-girl
437 is a Canadian lifestyle brand founded in 2017 by best friends Hyla Nayeri and Adrien Bettio while studying business at Queen's University. Named after their Kingston address at 437 Johnson Street, the brand began as a swimwear line created to offer universally flattering styles that empower women to feel confident in their bodies. Originally frustrated by the lack of flattering bikinis while studying abroad in Europe, the duo invested $1,000 each to launch their vision. What started as swimwear has evolved into a successful activewear and apparel brand, with activewear now serving as the primary revenue driver. Known for its minimalist aesthetic and flattering cuts that hug women's curves, 437 has become the uniform of clean-girl Instagram culture, worn by celebrities like Kylie Jenner, Kendall Jenner, and Jennifer Lopez. The Toronto-based, all-women team remains self-funded and was featured on Forbes 30 Under 30 in 2020.