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Brand Spotlight
SANDRO
Sandro is a French luxury ready-to-wear brand founded in 1984 by Evelyne Chetrite and her husband Didier in Paris. Positioned between high-end designer brands and mass market labels, Sandro embodies the essence of Parisian style with its philosophy of being 'casual but always chic' and 'sophisticated but cool.' The brand initially focused on women's fashion before expanding to menswear in 2008 when Evelyne's son Ilan Chetrite joined to launch Sandro Homme. Known for its mastery of the masculine-feminine equation, Sandro creates contemporary pieces that strike a careful balance between contrasting elements. The brand's design approach centers on understated elegance, featuring unexpected details and quality craftsmanship. Starting as a wholesale-only business, Sandro opened its first boutique in Paris's Marais district in 2004 and has since expanded globally with over 750 points of sale. Today, Sandro is part of the SMCP Group alongside sister brands Maje and Claudie Pierlot.
Style keywords
Parisian
Chic
Androgynous
Contemporary
Sophisticated
Brand Spotlight
SANDRO
Style keywords
Parisian
Chic
Androgynous
Contemporary
Sophisticated
Sandro is a French luxury ready-to-wear brand founded in 1984 by Evelyne Chetrite and her husband Didier in Paris. Positioned between high-end designer brands and mass market labels, Sandro embodies the essence of Parisian style with its philosophy of being 'casual but always chic' and 'sophisticated but cool.' The brand initially focused on women's fashion before expanding to menswear in 2008 when Evelyne's son Ilan Chetrite joined to launch Sandro Homme. Known for its mastery of the masculine-feminine equation, Sandro creates contemporary pieces that strike a careful balance between contrasting elements. The brand's design approach centers on understated elegance, featuring unexpected details and quality craftsmanship. Starting as a wholesale-only business, Sandro opened its first boutique in Paris's Marais district in 2004 and has since expanded globally with over 750 points of sale. Today, Sandro is part of the SMCP Group alongside sister brands Maje and Claudie Pierlot.