RoksandaElina cape-effect crepe midi dress

Roksanda is the eponymous high fashion label from Serbian designer Roksanda Ilinčić, founded in 2005 and based in London. The brand is celebrated for its distinctive, female-focused design aesthetic that combines feminine silhouettes with bold colour blocking and unexpected contrasting elements. Roksanda creates pieces that reveal a woman's personality while providing a sense of shelter and refuge through their unique design philosophy. Since debuting at London Fashion Week in 2005, the brand has evolved to become synonymous with striking colour combinations, sculptural shapes, and modern, distinctive cuts. Founded with the aim of creating a platform that promotes women's equality while challenging traditional notions of beauty through a mix of opposites, Roksanda's collections feature innovative use of fabrics and a dedicated focus on craftsmanship. The designer's architectural background, combined with influences from contemporary art and her Serbian heritage, results in designs that are both bold and sophisticated, worn by celebrities and royalty alike.