Brand Spotlight

Rejina Pyo
Rejina Pyo is a London-based contemporary fashion brand founded in 2014 by Korean designer Rejina Pyo. The brand offers an effortless wardrobe that blends timeless elegance with a modern, playful spirit, balancing Korean and British sensibilities through sculptural silhouettes, unexpected details, and an intuitive use of color. Known for creating pieces that transcend fleeting trends, Rejina Pyo emphasizes subtle femininity, quality craftsmanship, and responsible practices. The designer, who moved from Seoul to London in 2008 and graduated from Central Saint Martins, draws inspiration from art, culture, and the women around her. The brand has gained international recognition for its signature statement pieces, including the popular 'Greta' dress, and is stocked in prestigious retailers globally, appealing to women who seek individual style and sophisticated, wearable designs.
Style keywords
Sculptural
Timeless
Playful
Elegant
Contemporary
Brand Spotlight

Rejina Pyo
Style keywords
Sculptural
Timeless
Playful
Elegant
Contemporary
Rejina Pyo is a London-based contemporary fashion brand founded in 2014 by Korean designer Rejina Pyo. The brand offers an effortless wardrobe that blends timeless elegance with a modern, playful spirit, balancing Korean and British sensibilities through sculptural silhouettes, unexpected details, and an intuitive use of color. Known for creating pieces that transcend fleeting trends, Rejina Pyo emphasizes subtle femininity, quality craftsmanship, and responsible practices. The designer, who moved from Seoul to London in 2008 and graduated from Central Saint Martins, draws inspiration from art, culture, and the women around her. The brand has gained international recognition for its signature statement pieces, including the popular 'Greta' dress, and is stocked in prestigious retailers globally, appealing to women who seek individual style and sophisticated, wearable designs.


