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Brand Spotlight
rag & bone
Founded in 2002 by Marcus Wainwright and Nathan Bogle in New York, rag & bone emerged with a clear vision to create clothes that they and their friends would love to wear every day. The brand distinguished itself by combining British heritage with modern design, rooted in the fundamentals of classic workwear and an unwavering focus on denim craftsmanship. With no formal fashion training, the founders learned from seasoned craftsmen in Kentucky, surrounding themselves with people who had been perfecting their trade for decades, which instilled the brand's core principles of quality, craftsmanship, and attention to detail.
Today, rag & bone has established itself as a leader in the American fashion scene, known for its innately wearable clothing that blends traditional craftsmanship with modern cultural references. The brand offers a full range of men's and women's ready-to-wear, footwear, and accessories, characterized by an edgy yet understated New York aesthetic. Following its acquisition by Guess? and WHP Global in April 2024, rag & bone continues to embody its founding philosophy of creating timeless, high-quality pieces with a contemporary edge.
Style keywords
Contemporary
Understated
Modern
Classic
Edgy
Brand Spotlight
rag & bone
Style keywords
Contemporary
Understated
Modern
Classic
Edgy
Founded in 2002 by Marcus Wainwright and Nathan Bogle in New York, rag & bone emerged with a clear vision to create clothes that they and their friends would love to wear every day. The brand distinguished itself by combining British heritage with modern design, rooted in the fundamentals of classic workwear and an unwavering focus on denim craftsmanship. With no formal fashion training, the founders learned from seasoned craftsmen in Kentucky, surrounding themselves with people who had been perfecting their trade for decades, which instilled the brand's core principles of quality, craftsmanship, and attention to detail.
Today, rag & bone has established itself as a leader in the American fashion scene, known for its innately wearable clothing that blends traditional craftsmanship with modern cultural references. The brand offers a full range of men's and women's ready-to-wear, footwear, and accessories, characterized by an edgy yet understated New York aesthetic. Following its acquisition by Guess? and WHP Global in April 2024, rag & bone continues to embody its founding philosophy of creating timeless, high-quality pieces with a contemporary edge.