Back
Brand Spotlight
New Balance
New Balance is an American athletic footwear and apparel brand founded in 1906 by Irish immigrant William J. Riley in Boston as the New Balance Arch Support Company. Originally inspired by watching chickens achieve perfect balance on their three-toed feet, Riley created arch supports with three support points for workers who spent long hours on their feet. The company didn't produce its first sneaker until 1961 with the revolutionary Trackster, featuring an innovative ripple sole. Under Jim Davis's ownership since 1972, New Balance evolved from a small arch support company into a global athletic brand known for exceptional comfort, quality craftsmanship, and authentic design. The brand distinguishes itself through its commitment to manufacturing in the USA, offering multiple widths for better fit, and maintaining core values of being authentic, human, noble, honest, and performance-driven while embracing an independent spirit that resonates with athletes and everyday consumers alike.
Style keywords
Authentic
Comfort
Performance
Heritage
Technical
Brand Spotlight
New Balance
Style keywords
Authentic
Comfort
Performance
Heritage
Technical
New Balance is an American athletic footwear and apparel brand founded in 1906 by Irish immigrant William J. Riley in Boston as the New Balance Arch Support Company. Originally inspired by watching chickens achieve perfect balance on their three-toed feet, Riley created arch supports with three support points for workers who spent long hours on their feet. The company didn't produce its first sneaker until 1961 with the revolutionary Trackster, featuring an innovative ripple sole. Under Jim Davis's ownership since 1972, New Balance evolved from a small arch support company into a global athletic brand known for exceptional comfort, quality craftsmanship, and authentic design. The brand distinguishes itself through its commitment to manufacturing in the USA, offering multiple widths for better fit, and maintaining core values of being authentic, human, noble, honest, and performance-driven while embracing an independent spirit that resonates with athletes and everyday consumers alike.