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Brand Spotlight
LOULOU DE SAISON
Loulou de Saison is a Parisian fashion brand founded in 2019 by Creative Director Chloé Harrouche, previously known as Loulou Studio. What began as a personal project to create a wardrobe suited to Harrouche's everyday needs has evolved into a celebrated brand embraced by women worldwide. Named after Chloé's daughter, Loulou de Saison embodies comforting simplicity and the perfect balance of softness and strength. The brand offers a wardrobe of desirable essentials rooted in authentic French simplicity, with collections that masterfully balance contrasts: soft yet powerful, minimalist yet sophisticated, feminine with masculine touches. Using natural fabrics carefully sourced from Europe and Mongolia, each piece is crafted in collaboration with longstanding partners and artisans in France, Italy, Mongolia, and Portugal. Loulou de Saison's philosophy centers on creating timeless, meaningful design that serves as 'soft armor' for everyday life, highlighting the ease and strength of the women who wear it.
Style keywords
Minimalist
Timeless
Sophisticated
French
Essential
Brand Spotlight
LOULOU DE SAISON
Style keywords
Minimalist
Timeless
Sophisticated
French
Essential
Loulou de Saison is a Parisian fashion brand founded in 2019 by Creative Director Chloé Harrouche, previously known as Loulou Studio. What began as a personal project to create a wardrobe suited to Harrouche's everyday needs has evolved into a celebrated brand embraced by women worldwide. Named after Chloé's daughter, Loulou de Saison embodies comforting simplicity and the perfect balance of softness and strength. The brand offers a wardrobe of desirable essentials rooted in authentic French simplicity, with collections that masterfully balance contrasts: soft yet powerful, minimalist yet sophisticated, feminine with masculine touches. Using natural fabrics carefully sourced from Europe and Mongolia, each piece is crafted in collaboration with longstanding partners and artisans in France, Italy, Mongolia, and Portugal. Loulou de Saison's philosophy centers on creating timeless, meaningful design that serves as 'soft armor' for everyday life, highlighting the ease and strength of the women who wear it.