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Brand Spotlight
FARM Rio
FARM Rio is a beloved Brazilian fashion brand founded in 1997 by Kátia Barros and Marcello Bastos, starting as a small booth at a fashion market in Rio de Janeiro. The brand has grown from local roots into a global phenomenon, now operating over 100 stores across Brazil and expanding internationally to major cities like New York, Los Angeles, Paris, and London. FARM Rio embodies the philosophy "Dress in Happiness," creating wearable art that celebrates the vibrant spirit of Rio de Janeiro and Brazilian culture.
Known for its bold, tropical prints and colorful designs inspired by Brazil's lush landscapes and rich heritage, FARM Rio transforms the beauty of Brazilian nature and culture into distinctive fashion pieces. The brand collaborates with local artisans and maintains a commitment to sustainability while fostering joy and optimism through its collections. Today, FARM Rio is part of Grupo Soma, Brazil's largest fashion retail group, and continues to bring the sun-kissed casualness of the "carioca spirit" to fashion lovers worldwide.
Style keywords
Vibrant
Tropical
Maximalist
Bohemian
Playful
Brand Spotlight
FARM Rio
Style keywords
Vibrant
Tropical
Maximalist
Bohemian
Playful
FARM Rio is a beloved Brazilian fashion brand founded in 1997 by Kátia Barros and Marcello Bastos, starting as a small booth at a fashion market in Rio de Janeiro. The brand has grown from local roots into a global phenomenon, now operating over 100 stores across Brazil and expanding internationally to major cities like New York, Los Angeles, Paris, and London. FARM Rio embodies the philosophy "Dress in Happiness," creating wearable art that celebrates the vibrant spirit of Rio de Janeiro and Brazilian culture.
Known for its bold, tropical prints and colorful designs inspired by Brazil's lush landscapes and rich heritage, FARM Rio transforms the beauty of Brazilian nature and culture into distinctive fashion pieces. The brand collaborates with local artisans and maintains a commitment to sustainability while fostering joy and optimism through its collections. Today, FARM Rio is part of Grupo Soma, Brazil's largest fashion retail group, and continues to bring the sun-kissed casualness of the "carioca spirit" to fashion lovers worldwide.