Brand Spotlight

Casablanca
Casablanca is a Paris-based luxury fashion brand founded in 2018 by French-Moroccan designer Charaf Tajer with just €3,000. The brand name pays homage to the Moroccan city where Tajer's parents met and fell in love, reflecting his dual heritage that infuses every design. What started as a menswear label has evolved into a fashion powerhouse generating over €45 million in annual revenue, with womenswear added in 2020.
Casablanca pioneered the "après-sport" aesthetic, masterfully blending luxury and leisurewear through tennis-inspired statement pieces. The brand is renowned for its silk shirts, vibrant color palettes, and bold prints that evoke both the clay courts of Roland Garros and the sun-baked terraces of North Africa. Using premium materials like silk, cotton, and cashmere, combined with Neapolitan tailoring techniques, Casablanca creates pieces that embody comfort and elegance for those magical hours between day and night.
Style keywords
Luxurious
Timeless
Elegant
Vibrant
Sporty
Brand Spotlight

Casablanca
Style keywords
Luxurious
Timeless
Elegant
Vibrant
Sporty
Casablanca is a Paris-based luxury fashion brand founded in 2018 by French-Moroccan designer Charaf Tajer with just €3,000. The brand name pays homage to the Moroccan city where Tajer's parents met and fell in love, reflecting his dual heritage that infuses every design. What started as a menswear label has evolved into a fashion powerhouse generating over €45 million in annual revenue, with womenswear added in 2020.
Casablanca pioneered the "après-sport" aesthetic, masterfully blending luxury and leisurewear through tennis-inspired statement pieces. The brand is renowned for its silk shirts, vibrant color palettes, and bold prints that evoke both the clay courts of Roland Garros and the sun-baked terraces of North Africa. Using premium materials like silk, cotton, and cashmere, combined with Neapolitan tailoring techniques, Casablanca creates pieces that embody comfort and elegance for those magical hours between day and night.



