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Brand Spotlight
Thebe Magugu
THEBE MAGUGU is a contemporary South African luxury fashion brand founded by designer Thebe Magugu in Johannesburg in 2016. The brand primarily focuses on women's ready-to-wear while exploring multidisciplinary concepts through capsule projects. Each collection pays homage to university subjects, from geology to gender studies, African studies to alchemy, creating an educational approach to fashion. Magugu rose to international prominence as the first African to win the prestigious LVMH Young Fashion Designer Prize in 2019. The brand is renowned for its thoughtful and inventive collections that comment on South African and African history, culture, and politics, particularly highlighting lesser-known women's stories. The designs seamlessly blend sleek, forward-looking aesthetics with motifs and details drawn from Africa's storied past, complex present, and imagined futures, creating smart, multifaceted clothing for inspiring people.
Style keywords
Contemporary
African-heritage
Storytelling
Educational
Luxury
Brand Spotlight
Thebe Magugu
Style keywords
Contemporary
African-heritage
Storytelling
Educational
Luxury
THEBE MAGUGU is a contemporary South African luxury fashion brand founded by designer Thebe Magugu in Johannesburg in 2016. The brand primarily focuses on women's ready-to-wear while exploring multidisciplinary concepts through capsule projects. Each collection pays homage to university subjects, from geology to gender studies, African studies to alchemy, creating an educational approach to fashion. Magugu rose to international prominence as the first African to win the prestigious LVMH Young Fashion Designer Prize in 2019. The brand is renowned for its thoughtful and inventive collections that comment on South African and African history, culture, and politics, particularly highlighting lesser-known women's stories. The designs seamlessly blend sleek, forward-looking aesthetics with motifs and details drawn from Africa's storied past, complex present, and imagined futures, creating smart, multifaceted clothing for inspiring people.