The RowHeva wool-jersey turtleneck sweater

The Row is an American luxury fashion label founded by Mary-Kate and Ashley Olsen in 2006, emerging from Ashley's personal quest to create the perfect T-shirt. Named after London's prestigious Savile Row, the brand has redefined understated elegance in the fashion world through its commitment to impeccable craftsmanship and minimalist design philosophy. The Row eschews flashy logos and ostentatious displays, instead focusing on subtle luxury that whispers rather than shouts wealth. The brand has built its reputation on exceptional tailoring, refined silhouettes, and meticulous attention to high-quality materials. Offering ready-to-wear clothing, footwear, handbags, and accessories for both men and women, The Row embodies the concept of "quiet luxury" through its carefully curated neutral color palettes and timeless designs. The Olsens' enigmatic approach to fashion, rarely granting interviews and letting their creations speak for themselves, has only heightened the brand's mystique and appeal among discerning fashion enthusiasts worldwide.