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Brand Spotlight
RRL
RRL, pronounced "Double RL," is Ralph Lauren's heritage workwear subbrand established in 1993 and named after Lauren's Colorado ranch. The brand emerged from Lauren's passion for the American West and vintage Americana after purchasing over 15,000 acres of Colorado ranch land in the late 1980s, which inspired him to explore Western workwear and military aesthetics that would define this distinctive label.
Drawing inspiration from gold rush miners, ranch hands, and military garb from the Civil War through both World Wars, RRL encapsulates the rugged heritage of the American frontier. The brand focuses on authentic, high-quality pieces crafted from premium materials like Japanese selvedge denim, waxed cotton, and distressed leather. Each garment pays homage to early 20th-century workwear while incorporating modern fits and contemporary finishes, creating timeless pieces that age beautifully over time and tell stories of American craftsmanship, durability, and the untamed spirit of the West.
Style keywords
Heritage
Workwear
Western
Vintage
Rugged
Brand Spotlight
RRL
Style keywords
Heritage
Workwear
Western
Vintage
Rugged
RRL, pronounced "Double RL," is Ralph Lauren's heritage workwear subbrand established in 1993 and named after Lauren's Colorado ranch. The brand emerged from Lauren's passion for the American West and vintage Americana after purchasing over 15,000 acres of Colorado ranch land in the late 1980s, which inspired him to explore Western workwear and military aesthetics that would define this distinctive label.
Drawing inspiration from gold rush miners, ranch hands, and military garb from the Civil War through both World Wars, RRL encapsulates the rugged heritage of the American frontier. The brand focuses on authentic, high-quality pieces crafted from premium materials like Japanese selvedge denim, waxed cotton, and distressed leather. Each garment pays homage to early 20th-century workwear while incorporating modern fits and contemporary finishes, creating timeless pieces that age beautifully over time and tell stories of American craftsmanship, durability, and the untamed spirit of the West.