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Brand Spotlight
Patou
Patou is a legendary French fashion house founded by Jean Patou in 1914 in Paris. A visionary designer, Jean Patou revolutionized women's fashion in the 1920s by liberating women from restrictive clothing of the era. He pioneered sportswear, designed dresses to be worn without corsets, shortened skirts, and created athletic wear for activities like tennis and skiing. His innovations made him a direct rival to Gabrielle Chanel, standing out through his forward-thinking approach to modern femininity.
After Jean Patou's death in 1936, the house experienced periods of decline and revival under various renowned designers including Karl Lagerfeld, Jean Paul Gaultier, and Christian Lacroix. The brand was eventually acquired by LVMH in 2018 and relaunched with Guillaume Henry as creative director. Today, Patou continues to embody its founder's vision of elegant, comfortable, and accessible fashion that celebrates the modern woman's lifestyle while maintaining its heritage of luxurious simplicity and innovative design.
Style keywords
Sporty
Elegant
Modern
Comfortable
Luxurious
Brand Spotlight
Patou
Style keywords
Sporty
Elegant
Modern
Comfortable
Luxurious
Patou is a legendary French fashion house founded by Jean Patou in 1914 in Paris. A visionary designer, Jean Patou revolutionized women's fashion in the 1920s by liberating women from restrictive clothing of the era. He pioneered sportswear, designed dresses to be worn without corsets, shortened skirts, and created athletic wear for activities like tennis and skiing. His innovations made him a direct rival to Gabrielle Chanel, standing out through his forward-thinking approach to modern femininity.
After Jean Patou's death in 1936, the house experienced periods of decline and revival under various renowned designers including Karl Lagerfeld, Jean Paul Gaultier, and Christian Lacroix. The brand was eventually acquired by LVMH in 2018 and relaunched with Guillaume Henry as creative director. Today, Patou continues to embody its founder's vision of elegant, comfortable, and accessible fashion that celebrates the modern woman's lifestyle while maintaining its heritage of luxurious simplicity and innovative design.