Isabel MarantAlbini asymmetric printed silk-blend crepe dress

Isabel Marant founded her eponymous label in 1994 after initially designing clothes for herself and friends, quickly realizing she could turn her passion into a career. Following her fashion education at Studio Berçot in Paris, she opened her first store in 1995, evolving from a secret address among fashion editors to a brand with a loyal international customer base. The brand gained widespread recognition in the early 2010s with its iconic wedge-heeled sneakers, marking a new chapter of international acclaim. Marant's aesthetic embodies effortless French style with tomboyish and bohemian touches, creating wearable pieces that exude Parisian chic. The brand expanded strategically with the launch of Isabel Marant Étoile in 1999 for more casual ready-to-wear, followed by lingerie, children's lines, and menswear in 2017, transforming into a comprehensive cosmos of French style for various occasions and audiences.