EtroFloral-print cotton-poplin midi dress

Etro is a family-managed Italian luxury fashion house founded in 1968 by Gerolamo "Gimmo" Etro as a textile design company in Milan. Originally established to provide high-quality fabrics to Italy's ready-to-wear industry, the brand quickly gained recognition for its distinctive paisley patterns and exceptional craftsmanship using noble fibers like silk, cashmere, and wool. The paisley motif, inspired by Gimmo's travels to India and his collection of antique shawls, became the brand's signature element. Over five decades, Etro has evolved into a prestigious lifestyle brand encompassing fashion, accessories, home goods, and fragrances. Still operated by Gimmo's four children, the brand embodies a free-spirited, cosmopolitan aesthetic that blends Italian craftsmanship with global influences. Known for its vibrant colors, intricate prints, and bohemian elegance, Etro represents "New Tradition" - merging heritage techniques with contemporary innovation to create timeless, sophisticated pieces for confident, creative individuals worldwide.