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Brand Spotlight
AZ Factory
AZ Factory is a luxury fashion brand founded in 2019 by legendary designer Alber Elbaz in partnership with Richemont. Described as 'smart fashion that cares,' the brand combines cutting-edge technology with timeless elegance to create solutions-driven fashion for modern women. Built around core values of respect, trust, and love, AZ Factory focuses on designing beautiful, purposeful pieces that work for everyone's lifestyle. The brand launched with innovative product stories including MyBody (featuring specially engineered AnatoKnit fabric), Switchwear (rapid transformation pieces), and SuperTech-SuperChic (high-tech couture-inspired designs). Following Elbaz's passing in 2021, AZ Factory continues as a fashion curator platform, maintaining his vision of blending traditional craftsmanship with forward-looking applications and technology through digital-first retail partnerships with FARFETCH and NET-A-PORTER.
Style keywords
Innovative
Technology-driven
Comfortable
Sustainable
Transformative
Brand Spotlight
AZ Factory
Style keywords
Innovative
Technology-driven
Comfortable
Sustainable
Transformative
AZ Factory is a luxury fashion brand founded in 2019 by legendary designer Alber Elbaz in partnership with Richemont. Described as 'smart fashion that cares,' the brand combines cutting-edge technology with timeless elegance to create solutions-driven fashion for modern women. Built around core values of respect, trust, and love, AZ Factory focuses on designing beautiful, purposeful pieces that work for everyone's lifestyle. The brand launched with innovative product stories including MyBody (featuring specially engineered AnatoKnit fabric), Switchwear (rapid transformation pieces), and SuperTech-SuperChic (high-tech couture-inspired designs). Following Elbaz's passing in 2021, AZ Factory continues as a fashion curator platform, maintaining his vision of blending traditional craftsmanship with forward-looking applications and technology through digital-first retail partnerships with FARFETCH and NET-A-PORTER.