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Brand Spotlight
Y/Project
Y/Project is a Parisian fashion label originally founded by designer Yohan Serfaty in 2010, who became known for his dark, austere leather menswear aesthetic. Following Serfaty's untimely passing in 2013, Belgian designer Glenn Martens took over the creative reins and transformed the brand into one of contemporary fashion's most innovative forces, winning both the LVMH Prize and ANDAM Award during his tenure.
Under Martens' direction, Y/Project evolved into a label defined by architectural precision, radical garment manipulation, and avant-garde silhouettes that challenge conventional fashion norms. The brand became renowned for creating transformable pieces—jackets that can be worn forwards and backwards simultaneously, jeans that convert into shorts, and garments with intricate twists and folds that appear to defy physics. With a philosophy centered on questioning rather than providing answers, Y/Project embraces gender-fluidity and inclusivity, often casting diverse models and creating unisex pieces that allow wearers to express multiple facets of their identity.
Style keywords
Avant-garde
Architectural
Deconstructed
Gender-fluid
Conceptual
Brand Spotlight
Y/Project
Style keywords
Avant-garde
Architectural
Deconstructed
Gender-fluid
Conceptual
Y/Project is a Parisian fashion label originally founded by designer Yohan Serfaty in 2010, who became known for his dark, austere leather menswear aesthetic. Following Serfaty's untimely passing in 2013, Belgian designer Glenn Martens took over the creative reins and transformed the brand into one of contemporary fashion's most innovative forces, winning both the LVMH Prize and ANDAM Award during his tenure.
Under Martens' direction, Y/Project evolved into a label defined by architectural precision, radical garment manipulation, and avant-garde silhouettes that challenge conventional fashion norms. The brand became renowned for creating transformable pieces—jackets that can be worn forwards and backwards simultaneously, jeans that convert into shorts, and garments with intricate twists and folds that appear to defy physics. With a philosophy centered on questioning rather than providing answers, Y/Project embraces gender-fluidity and inclusivity, often casting diverse models and creating unisex pieces that allow wearers to express multiple facets of their identity.