Brand Spotlight

Xu Zhi
XU ZHI is a luxury fashion brand founded in London in 2015 by Chinese designer Xuzhi Chen. The brand represents a contemporary attitude towards aesthetics and craftsmanship, serving as a hybrid of Eastern and Western cultures. Chen, who was born in Shanghai and educated at Central Saint Martins, previously worked at J.W. Anderson and Craig Green before establishing his eponymous label.
The brand is dedicated to capturing the cryptic power in life experiences, exploring the intricate relationship between softness and strength, complexity and simplicity, restraint and release. XU ZHI specializes in material reconstruction and technique innovation, with signature fringe and braiding techniques that fuel garments with emotion. The brand enables traditional yarn weaving crafts to shine with an avant-garde spirit through unique design aesthetics, encouraging the wonderful coexistence of sophistication and romance while uncovering extraordinary spirit in ordinary scenes.
Style keywords
Contemporary
Sophisticated
Craftsmanship
Romantic
Avant-garde
Brand Spotlight

Xu Zhi
Style keywords
Contemporary
Sophisticated
Craftsmanship
Romantic
Avant-garde
XU ZHI is a luxury fashion brand founded in London in 2015 by Chinese designer Xuzhi Chen. The brand represents a contemporary attitude towards aesthetics and craftsmanship, serving as a hybrid of Eastern and Western cultures. Chen, who was born in Shanghai and educated at Central Saint Martins, previously worked at J.W. Anderson and Craig Green before establishing his eponymous label.
The brand is dedicated to capturing the cryptic power in life experiences, exploring the intricate relationship between softness and strength, complexity and simplicity, restraint and release. XU ZHI specializes in material reconstruction and technique innovation, with signature fringe and braiding techniques that fuel garments with emotion. The brand enables traditional yarn weaving crafts to shine with an avant-garde spirit through unique design aesthetics, encouraging the wonderful coexistence of sophistication and romance while uncovering extraordinary spirit in ordinary scenes.




