VarleyVarley Freida tank top

Founded in 2014 by husband-and-wife team Lara and Ben Mead, Varley began as a London-based activewear brand inspired by the couple's shared passion for fitness and their meeting while training for the London Marathon. What started as a simple vision to combine their loves has evolved into an international, family-run business with over 1,000 points of sale worldwide and offices spanning London, Los Angeles, and New York. Today, Varley has transcended its activewear origins to become a contemporary fashion brand for the modern woman. The brand creates collections that span seasons, offering knitwear, outerwear, and everyday essentials alongside performance pieces to build an elevated wardrobe for how women live and move. Guided by the philosophy of instilling quiet confidence, Varley designs versatile pieces that enhance everything women already are, creating clothing that transcends seasons and integrates seamlessly into everyday wardrobes while maintaining technical excellence and understated sophistication.