Proenza SchoulerWhite Label Paloma top

Proenza Schouler was founded in 2002 by designers Jack McCollough and Lazaro Hernandez, who met while studying at Parsons School of Design in New York. The brand name combines their mothers' maiden names—Proenza from Hernandez's mother and Schouler from McCollough's mother. Their journey began when their graduate thesis collection was purchased entirely by Barneys New York, launching what would become one of America's most influential fashion houses. Known for sophisticated womenswear and accessories that blend experimental design with refined craftsmanship, Proenza Schouler has earned critical acclaim including five CFDA awards and the inaugural CFDA Vogue Fashion Fund in 2004. The brand's aesthetic combines structured tailoring with contemporary art influences, creating pieces that are both intellectually engaging and effortlessly wearable. Their iconic PS1 bag, launched in 2008, became a modern classic. In 2025, Rachel Scott was appointed Creative Director as the founders transitioned to Loewe, continuing the brand's legacy of New American luxury.