Miu MiuIvy leather-trimmed canvas shopper

Miu Miu is an Italian luxury fashion brand founded in 1993 by Miuccia Prada as a diffusion line of Prada. Named after Miuccia's childhood nickname, the brand was conceived as a more youthful, playful, and experimental alternative to Prada's sophisticated minimalism. Miu Miu embodies unconventional femininity through its bold designs that blend high and low aesthetics, often incorporating Y2K fashion influences and avant-garde elements. The brand has gained international recognition for its distinctive alt-girl aesthetic that appeals to all generations, from young women to adults. Recently crowned 'the world's hottest brand' by the Lyst Index, Miu Miu continues to push boundaries with its provocative collections, theatrical campaigns, and celebrity endorsements. The brand represents rebellious and seductive contemporary femininity, utilizing vibrant colors, unexpected fabric combinations, and playful subversion to create a unique fashion identity that challenges traditional aesthetic imagery.