Max MaraMax Mara Alpaca, wool, and silk peacoat

Founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, Max Mara revolutionized women's fashion by combining French haute couture aesthetics with innovative industrial tailoring techniques. At just 24 years old, Maramotti envisioned creating high-quality, ready-to-wear clothing for emerging independent working women. His pioneering approach offered fashionable, dignified clothing at accessible prices, targeting what he described as "the wife of the local doctor or lawyer." The brand name reflects this international ambition - "Mara" from his surname and "Max" to enhance global appeal. Today, Max Mara stands as one of the world's largest fashion houses, remaining family-owned and headquartered in its original Italian city. The brand is synonymous with exceptional craftsmanship, particularly renowned for its iconic coats including the legendary 101801 design from 1981, which remains unchanged after four decades. With presence in 100 countries, Max Mara continues to embody timeless elegance and Italian sophistication while staying true to its founder's vision of empowering women through impeccable tailoring.