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Brand Spotlight
Loro Piana
Loro Piana is a legendary Italian luxury fashion house founded in 1924 by Pietro Loro Piana in Quarona, Piedmont. What began as a wool trading business has evolved into the world's foremost cashmere master, renowned for sourcing the finest and rarest raw materials including vicuña from South America, baby cashmere from Mongolia, and extra-fine Merino wool from Australia and New Zealand. The company remained family-owned for nearly a century, with Franco Loro Piana expanding internationally after taking over in 1941, followed by his sons Sergio and Pier Luigi who transformed it into a luxury goods brand in the 1970s.
Acquired by LVMH in 2013 for €2 billion, Loro Piana embodies the essence of "quiet luxury" and "stealth wealth". The brand eschews logos and flashy branding, instead focusing on unparalleled quality, craftsmanship, and understated elegance. With complete vertical integration across nine Italian production sites, Loro Piana maintains absolute control over every aspect of manufacturing, from fiber to finished garment.
Style keywords
Minimalist
Sophisticated
Discreet
Luxurious
Timeless
Brand Spotlight
Loro Piana
Style keywords
Minimalist
Sophisticated
Discreet
Luxurious
Timeless
Loro Piana is a legendary Italian luxury fashion house founded in 1924 by Pietro Loro Piana in Quarona, Piedmont. What began as a wool trading business has evolved into the world's foremost cashmere master, renowned for sourcing the finest and rarest raw materials including vicuña from South America, baby cashmere from Mongolia, and extra-fine Merino wool from Australia and New Zealand. The company remained family-owned for nearly a century, with Franco Loro Piana expanding internationally after taking over in 1941, followed by his sons Sergio and Pier Luigi who transformed it into a luxury goods brand in the 1970s.
Acquired by LVMH in 2013 for €2 billion, Loro Piana embodies the essence of "quiet luxury" and "stealth wealth". The brand eschews logos and flashy branding, instead focusing on unparalleled quality, craftsmanship, and understated elegance. With complete vertical integration across nine Italian production sites, Loro Piana maintains absolute control over every aspect of manufacturing, from fiber to finished garment.