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Brand Spotlight
KNWLS
KNWLS is a South London-based fashion brand founded in 2017 by Charlotte Knowles and Alexandre Arsenault, shortly after graduating from Central Saint Martins. The brand has quickly emerged as one of London's most exciting labels, gaining recognition for its disruptive vision of femininity and instantly recognizable codes. Known for their "underwear as outerwear" aesthetic featuring bustiers and corsets, low-slung waistlines, and sheer fabrications contrasted with leather and denim, KNWLS creates an empowered wardrobe for the digital generation.
The brand has cultivated a dedicated celebrity following including Bella Hadid, Beyoncé, Dua Lipa, and Kim Kardashian, while gaining cult status among Gen Z through its references to late 1990s and Y2K fashion. Championed by Fashion East since 2018 and a finalist for the LVMH Prize in 2022, KNWLS continues to explore experimental body-conscious designs that redefine sensuality and strength, positioning itself as a luxury fashion house for a new generation of empowered women.
Style keywords
Futuristic
Feminine
Edgy
Sensual
Empowering
Brand Spotlight
KNWLS
Style keywords
Futuristic
Feminine
Edgy
Sensual
Empowering
KNWLS is a South London-based fashion brand founded in 2017 by Charlotte Knowles and Alexandre Arsenault, shortly after graduating from Central Saint Martins. The brand has quickly emerged as one of London's most exciting labels, gaining recognition for its disruptive vision of femininity and instantly recognizable codes. Known for their "underwear as outerwear" aesthetic featuring bustiers and corsets, low-slung waistlines, and sheer fabrications contrasted with leather and denim, KNWLS creates an empowered wardrobe for the digital generation.
The brand has cultivated a dedicated celebrity following including Bella Hadid, Beyoncé, Dua Lipa, and Kim Kardashian, while gaining cult status among Gen Z through its references to late 1990s and Y2K fashion. Championed by Fashion East since 2018 and a finalist for the LVMH Prize in 2022, KNWLS continues to explore experimental body-conscious designs that redefine sensuality and strength, positioning itself as a luxury fashion house for a new generation of empowered women.