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Brand Spotlight
JOSEPH
JOSEPH is a British luxury fashion brand founded in 1966 by Casablanca-born Joseph Ettedgui in London. What began as a hairdressing salon on King's Road, Chelsea, evolved into an influential fashion retail empire when Ettedgui started selling designer knitwear in the salon window. The brand gained recognition for championing emerging designers like Kenzo, Azzedine Alaïa, John Galliano, and Margaret Howell.
Today, JOSEPH is renowned for its luxury essentials and contemporary wardrobe staples that emphasize quality, flawless fit, and timeless design. Under the vision of Creative Director Mario Arena, who joined in 2024, the brand continues to create sophisticated, effortless pieces that balance fashion-forward thinking with enduring appeal. With a focus on premium fabrics like cashmere and silk, JOSEPH offers women's ready-to-wear, accessories, and footwear designed for the modern, discerning customer.
Style keywords
Contemporary
Sophisticated
Timeless
Luxury
Minimalist
Brand Spotlight
JOSEPH
Style keywords
Contemporary
Sophisticated
Timeless
Luxury
Minimalist
JOSEPH is a British luxury fashion brand founded in 1966 by Casablanca-born Joseph Ettedgui in London. What began as a hairdressing salon on King's Road, Chelsea, evolved into an influential fashion retail empire when Ettedgui started selling designer knitwear in the salon window. The brand gained recognition for championing emerging designers like Kenzo, Azzedine Alaïa, John Galliano, and Margaret Howell.
Today, JOSEPH is renowned for its luxury essentials and contemporary wardrobe staples that emphasize quality, flawless fit, and timeless design. Under the vision of Creative Director Mario Arena, who joined in 2024, the brand continues to create sophisticated, effortless pieces that balance fashion-forward thinking with enduring appeal. With a focus on premium fabrics like cashmere and silk, JOSEPH offers women's ready-to-wear, accessories, and footwear designed for the modern, discerning customer.