JIMMY CHOOJimmy Choo Chara raffia mules

Jimmy Choo is a British luxury fashion house specializing in shoes, handbags, accessories, and fragrances, founded in 1996 by Malaysian Chinese couture shoe designer Jimmy Choo and British Vogue accessories editor Tamara Mellon. The brand traces its roots to Jimmy Choo's bespoke shoemaking workshop in London's East End during the late 1980s, where he catered to an elite clientele including Princess Diana. Known for its impeccable quality, sophisticated design, and exceptional Italian craftsmanship, Jimmy Choo became globally recognized through celebrity endorsements and red carpet appearances. The brand pioneered celebrity dressing in Hollywood, with shoes featured in popular culture including Sex and the City. Today, Jimmy Choo continues to be a coveted choice for celebrities, royalty, and style icons worldwide, maintaining its reputation for sexy cuts, fashionable designs, and glamorous appeal while expanding beyond footwear into a comprehensive luxury accessories brand.