Jil SanderCotton poplin shirt

Jil Sander is a German luxury fashion house founded in 1968 in Hamburg by designer Jil Sander, who started the brand using her mother's sewing machine. Often called the "Queen of Less," the brand became synonymous with minimalist sophistication and revolutionary simplicity during a time when fashion favored excess. Sander presented her first women's collection in 1973, introducing clean-lined designs that signaled luxury clothes for a new generation of businesswomen. The brand pioneered a different conception of luxury through streamlined purity, architectural silhouettes, and exceptional craftsmanship. Despite initial resistance from the fashion world in the 1970s, Jil Sander flourished through the 1980s and 1990s, establishing itself as the leading reference for modern minimalism. Now headquartered in Milan and part of the OTB Group since 2021, the brand continues under creative directors Lucie and Luke Meier, maintaining its commitment to restraint, quality, and timeless relevance.