JacquemusLa Doudoune Capullo puffer jacket

Jacquemus is a French fashion house founded by Simon Porte Jacquemus in 2009 in Paris, named after his late mother's maiden name as a heartfelt tribute following her tragic death. Born in 1990 in rural southern France to farming parents, the designer moved to Paris at 19 to pursue his fashion dreams, bringing the sun-soaked sensibilities of his Provençal upbringing. The brand has become synonymous with minimalist design infused with eccentric touches, offering accessible luxury that bridges high fashion and ready-to-wear. Jacquemus draws deeply from the South of France for inspiration, incorporating natural color palettes reminiscent of sandy beaches, olive groves, and Mediterranean skies. Known for staging runway shows in unexpected locations from lavender fields to swimming pools, the independent fashion house has grown to over 300 employees and is celebrated for viral accessories like the iconic Le Chiquito mini bag and a distinctive aesthetic that redefines French fashion with authenticity and emotional depth.