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Brand Spotlight
GIUSEPPE DI MORABITO
Giuseppe Di Morabito, born in 1992 in the small Calabrian village of Molochio, founded his eponymous fashion brand in Milan in 2015. Drawing inspiration from his rich cultural heritage and the artisanal traditions of his homeland, particularly the embroidery skills passed down by his mother, Di Morabito quickly gained recognition after participating in Vogue Italia's "Who is on Next?" competition.
The brand is characterized by Made in Italy tailoring, sophisticated embroideries, and special fabrics that play with what Di Morabito calls "elegant bizarreness". His collections explore dualities between strength and vulnerability, past and present, often featuring structured corsetry, sculptural tailoring, and theatrical elements that blend historical references with contemporary sensibilities. Targeting a young female clientele who reject traditional ideals of femininity, the brand champions self-expression and individuality while maintaining exceptional craftsmanship and accessible pricing compared to luxury counterparts.
Style keywords
Contemporary
Artisanal
Structured
Theatrical
Sophisticated
Brand Spotlight
GIUSEPPE DI MORABITO
Style keywords
Contemporary
Artisanal
Structured
Theatrical
Sophisticated
Giuseppe Di Morabito, born in 1992 in the small Calabrian village of Molochio, founded his eponymous fashion brand in Milan in 2015. Drawing inspiration from his rich cultural heritage and the artisanal traditions of his homeland, particularly the embroidery skills passed down by his mother, Di Morabito quickly gained recognition after participating in Vogue Italia's "Who is on Next?" competition.
The brand is characterized by Made in Italy tailoring, sophisticated embroideries, and special fabrics that play with what Di Morabito calls "elegant bizarreness". His collections explore dualities between strength and vulnerability, past and present, often featuring structured corsetry, sculptural tailoring, and theatrical elements that blend historical references with contemporary sensibilities. Targeting a young female clientele who reject traditional ideals of femininity, the brand champions self-expression and individuality while maintaining exceptional craftsmanship and accessible pricing compared to luxury counterparts.