FendiLeather-trimmed calf hair shoulder bag

Fendi is one of the world's most prestigious luxury fashion houses, founded in 1925 by Adele and Edoardo Fendi as a small fur and leather boutique in Rome. What began as a family-run business specializing in high-quality furs and leather goods has evolved into a global empire renowned for its exceptional Italian craftsmanship, innovative design, and iconic accessories like the legendary Baguette bag. The brand's transformation into a luxury powerhouse accelerated in 1965 when Karl Lagerfeld joined as creative director, creating the instantly recognizable double F logo and revolutionizing fur fashion. Fendi masterfully balances its rich Roman heritage with contemporary innovation, embodying both "loud luxe" and sophisticated elegance. Known as a "diva brand" that appeals to bold, confident individuals who view fashion as self-expression, Fendi has become synonymous with Italian luxury, attracting fashion icons from Carrie Bradshaw to today's style mavens.