Back
Brand Spotlight
AMIRI
AMIRI is a global luxury fashion house founded in 2014 by Los Angeles native Mike Amiri. The brand emerged from Amiri's background in creating bespoke stage outfits for iconic rock musicians like Axl Rose and Steven Tyler, which deeply influenced the brand's distinctive aesthetic. AMIRI masterfully fuses rock 'n' roll rebellion with high-end luxury craftsmanship, creating a unique position in the fashion landscape. The brand debuted with signature thrashed skinny jeans and has since expanded to offer comprehensive menswear and womenswear collections including denim, outerwear, knitwear, accessories, and footwear. Known for meticulous hand-distressing techniques, premium materials like silk, cashmere, and leather, and bold embellishments, AMIRI captures the spirit of LA's music and cultural scene. The brand has achieved remarkable success, generating over $300 million in annual revenue and operating flagship stores worldwide while maintaining its authenticity through LA-based production and Amiri's personal design oversight.
Style keywords
Rock 'n' roll
Luxury
Distressed
Rebellious
Streetwear
Brand Spotlight
AMIRI
Style keywords
Rock 'n' roll
Luxury
Distressed
Rebellious
Streetwear
AMIRI is a global luxury fashion house founded in 2014 by Los Angeles native Mike Amiri. The brand emerged from Amiri's background in creating bespoke stage outfits for iconic rock musicians like Axl Rose and Steven Tyler, which deeply influenced the brand's distinctive aesthetic. AMIRI masterfully fuses rock 'n' roll rebellion with high-end luxury craftsmanship, creating a unique position in the fashion landscape. The brand debuted with signature thrashed skinny jeans and has since expanded to offer comprehensive menswear and womenswear collections including denim, outerwear, knitwear, accessories, and footwear. Known for meticulous hand-distressing techniques, premium materials like silk, cashmere, and leather, and bold embellishments, AMIRI captures the spirit of LA's music and cultural scene. The brand has achieved remarkable success, generating over $300 million in annual revenue and operating flagship stores worldwide while maintaining its authenticity through LA-based production and Amiri's personal design oversight.