Back
Brand Spotlight
Alanui
Alanui is a luxury Milan-based fashion brand founded by siblings Nicolò and Carlotta Oddi in 2016. The brand name means 'great path' in Hawaiian, reflecting its philosophy of creating emotion-charged garments that accompany wearers on life's journeys. Alanui began with a single focus on oversized cashmere cardigans, inspired by a vintage 1970s cardigan discovered at a Pasadena flea market. Each hand-knitted cardigan takes 11 hours to craft using the finest Italian cashmere and features distinctive elements like Native American-inspired jacquard patterns, dense fringing, and wrap-style belts instead of buttons. The brand has since expanded beyond cardigans to include sweaters, jackets, and accessories, all maintaining their signature nomadic, folk-chic aesthetic. Alanui's unisex and seasonless designs celebrate artisanal craftsmanship while embodying a spirit of adventure and cultural appreciation, making each piece a perfect travel companion.
Style keywords
Luxury
Bohemian
Nomadic
Artisanal
Folk-inspired
Brand Spotlight
Alanui
Style keywords
Luxury
Bohemian
Nomadic
Artisanal
Folk-inspired
Alanui is a luxury Milan-based fashion brand founded by siblings Nicolò and Carlotta Oddi in 2016. The brand name means 'great path' in Hawaiian, reflecting its philosophy of creating emotion-charged garments that accompany wearers on life's journeys. Alanui began with a single focus on oversized cashmere cardigans, inspired by a vintage 1970s cardigan discovered at a Pasadena flea market. Each hand-knitted cardigan takes 11 hours to craft using the finest Italian cashmere and features distinctive elements like Native American-inspired jacquard patterns, dense fringing, and wrap-style belts instead of buttons. The brand has since expanded beyond cardigans to include sweaters, jackets, and accessories, all maintaining their signature nomadic, folk-chic aesthetic. Alanui's unisex and seasonless designs celebrate artisanal craftsmanship while embodying a spirit of adventure and cultural appreciation, making each piece a perfect travel companion.