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Brand Spotlight
UGG
UGG is an American fashion company founded in 1978 by Australian surfer Brian Smith in California, primarily known for its iconic sheepskin boots. The brand originated from Australian surfing culture, where surfers wore sheepskin boots to warm their feet after cold water sessions. Smith brought this concept to Southern California, initially selling boots from his van at Malibu beaches to fellow surfers. The brand gained mainstream popularity in the 1990s and experienced explosive growth in the early 2000s when Oprah Winfrey featured UGG boots on her 'Favorite Things' show. In 1995, Deckers Brands acquired the company for $14.6 million, expanding it internationally. Today, UGG has evolved beyond its original sheepskin boots to include apparel, accessories, slippers, and home textiles, while maintaining its core principles of comfort, quality, and casual luxury that embody the relaxed California lifestyle.
Style keywords
Comfortable
Casual
Luxurious
Cozy
Relaxed
Brand Spotlight
UGG
Style keywords
Comfortable
Casual
Luxurious
Cozy
Relaxed
UGG is an American fashion company founded in 1978 by Australian surfer Brian Smith in California, primarily known for its iconic sheepskin boots. The brand originated from Australian surfing culture, where surfers wore sheepskin boots to warm their feet after cold water sessions. Smith brought this concept to Southern California, initially selling boots from his van at Malibu beaches to fellow surfers. The brand gained mainstream popularity in the 1990s and experienced explosive growth in the early 2000s when Oprah Winfrey featured UGG boots on her 'Favorite Things' show. In 1995, Deckers Brands acquired the company for $14.6 million, expanding it internationally. Today, UGG has evolved beyond its original sheepskin boots to include apparel, accessories, slippers, and home textiles, while maintaining its core principles of comfort, quality, and casual luxury that embody the relaxed California lifestyle.