RÙADHThe Kenna Mid-Rise Pleated Washed-Canvas Mini Skirt

RÙADH (pronounced "roo-ah") is a Scottish heritage fashion brand founded by creative director Jac Cameron in 2024. Named after the Scottish Gaelic word for "red," the brand embodies themes of strength, resilience, and quiet luxury rooted in Cameron's upbringing on a Scottish farm. RÙADH champions artisanal craftsmanship and ecological balance, launching with an eleven-piece capsule collection focused primarily on premium denim crafted from regenerative cotton. The brand's philosophy centers on "quiet resilience" - luxury defined by intention rather than excess. Each piece is designed to be treasured like a family heirloom, featuring sculptural silhouettes, clean lines, and meticulous attention to detail. RÙADH operates on small-batch production principles, partnering with specialized factories across the US, Portugal, and Scotland to ensure ethical sourcing and superior craftsmanship. The collection spans denim, knitwear, and essentials, all unified by themes of durability, sustainability, and timeless design.