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Brand Spotlight
Proenza Schouler White Label
Proenza Schouler White Label, launched in 2019, represents the relaxed everyday expression of the iconic New York-based fashion house founded by Jack McCollough and Lazaro Hernandez. While the main Proenza Schouler line serves a woman's public-facing life with boundary-pushing designs, White Label delivers elevated pieces that enhance her off-duty hours. This secondary line emerged from the designers' recognition that their clientele had evolved - no longer just the party-going downtown cool girls of their early days, but accomplished women deep into their careers with more practical needs.
White Label offers luxury essentials with a more accessible approach, featuring quality staples like double-faced cashmere coats, chunky ribbed cardigans, and slouchy cotton trousers. Priced between $195-$1,250, the collection maintains Proenza Schouler's sophisticated DNA while embracing comfort and versatility. The line embodies effortless elegance through pieces designed for transitioning seamlessly from weekend errands to casual social gatherings, capturing what the designers describe as intimate, wearable, and less structured luxury.
Style keywords
Casual
Elevated
Comfortable
Accessible
Contemporary
Brand Spotlight
Proenza Schouler White Label
Style keywords
Casual
Elevated
Comfortable
Accessible
Contemporary
Proenza Schouler White Label, launched in 2019, represents the relaxed everyday expression of the iconic New York-based fashion house founded by Jack McCollough and Lazaro Hernandez. While the main Proenza Schouler line serves a woman's public-facing life with boundary-pushing designs, White Label delivers elevated pieces that enhance her off-duty hours. This secondary line emerged from the designers' recognition that their clientele had evolved - no longer just the party-going downtown cool girls of their early days, but accomplished women deep into their careers with more practical needs.
White Label offers luxury essentials with a more accessible approach, featuring quality staples like double-faced cashmere coats, chunky ribbed cardigans, and slouchy cotton trousers. Priced between $195-$1,250, the collection maintains Proenza Schouler's sophisticated DNA while embracing comfort and versatility. The line embodies effortless elegance through pieces designed for transitioning seamlessly from weekend errands to casual social gatherings, capturing what the designers describe as intimate, wearable, and less structured luxury.