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Brand Spotlight
Deiji Studios
Deiji Studios is an Australian fashion brand founded in 2016 by Juliette Harkness and Emma Nelson in Byron Bay. Named after the Korean word for 'daisy', the brand embodies simple, natural perfection and humble beauty. Originally starting with linen bedding, Deiji Studios evolved into a loungewear label that blurs the lines between sleepwear and ready-to-wear. Their philosophy centers on creating timeless pieces that transition seamlessly from morning to night, from home to the outside world. Inspired by the coastal lifestyle of Byron Bay, the brand designs comfortable, oversized, and predominantly unisex pieces that prioritize how clothing makes you feel. Deiji Studios champions sustainability, using natural materials like French linen, bamboo, and organic cotton, and is a proud member of 1% for the Planet. The brand represents effortless sophistication for those who believe confidence comes from comfort.
Style keywords
Minimalist
Loungewear
Sustainable
Oversized
Coastal
Brand Spotlight
Deiji Studios
Style keywords
Minimalist
Loungewear
Sustainable
Oversized
Coastal
Deiji Studios is an Australian fashion brand founded in 2016 by Juliette Harkness and Emma Nelson in Byron Bay. Named after the Korean word for 'daisy', the brand embodies simple, natural perfection and humble beauty. Originally starting with linen bedding, Deiji Studios evolved into a loungewear label that blurs the lines between sleepwear and ready-to-wear. Their philosophy centers on creating timeless pieces that transition seamlessly from morning to night, from home to the outside world. Inspired by the coastal lifestyle of Byron Bay, the brand designs comfortable, oversized, and predominantly unisex pieces that prioritize how clothing makes you feel. Deiji Studios champions sustainability, using natural materials like French linen, bamboo, and organic cotton, and is a proud member of 1% for the Planet. The brand represents effortless sophistication for those who believe confidence comes from comfort.