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Brand Spotlight
TOTEME
TOTEME is a Swedish fashion house founded in 2014 by Elin Kling and Karl Lindman, rooted in Swedish sensibilities and modern aspirations. Based in Stockholm, the brand emerged from the couple's vision to create the ultimate capsule wardrobe for women, built with timeless pieces that adapt to any lifestyle. Kling, a former fashion journalist and blogger, combined her aesthetic expertise with Lindman's luxury branding background to establish a label focused on minimalism, quality, and longevity.
TOTEME's philosophy centers on creating modern classics with purpose and occasion in mind, emphasizing meticulous craftsmanship and methodic repetition. The brand explores the appeal of a modern uniform through distinct design cues, elevated fabrics, and perfected cuts. Known for signature pieces like the iconic scarf coat, TOTEME has garnered a cult following and A-list fans including Jennifer Lawrence and Gigi Hadid, establishing itself as one of Scandinavia's most exciting fashion exports.
Style keywords
Minimalist
Timeless
Scandinavian
Sophisticated
Refined
Brand Spotlight
TOTEME
Style keywords
Minimalist
Timeless
Scandinavian
Sophisticated
Refined
TOTEME is a Swedish fashion house founded in 2014 by Elin Kling and Karl Lindman, rooted in Swedish sensibilities and modern aspirations. Based in Stockholm, the brand emerged from the couple's vision to create the ultimate capsule wardrobe for women, built with timeless pieces that adapt to any lifestyle. Kling, a former fashion journalist and blogger, combined her aesthetic expertise with Lindman's luxury branding background to establish a label focused on minimalism, quality, and longevity.
TOTEME's philosophy centers on creating modern classics with purpose and occasion in mind, emphasizing meticulous craftsmanship and methodic repetition. The brand explores the appeal of a modern uniform through distinct design cues, elevated fabrics, and perfected cuts. Known for signature pieces like the iconic scarf coat, TOTEME has garnered a cult following and A-list fans including Jennifer Lawrence and Gigi Hadid, establishing itself as one of Scandinavia's most exciting fashion exports.
