Back
Brand Spotlight
Cult Gaia
Cult Gaia is a Los Angeles-based luxury lifestyle brand founded in 2012 by Jasmin Larian Hekmat, who transformed a hobby of making flower crowns into a global fashion phenomenon. Named after Gaia, the Greek goddess of Earth, the brand embodies a deep connection to nature and artistic expression, creating what Hekmat calls "objets d'art" – wearable pieces that blur the line between fashion and sculpture.
The brand gained international recognition through its iconic bamboo Ark bag, which became a viral sensation on Instagram and established Cult Gaia as a coveted fashion label. Known for its sculptural silhouettes, natural materials like bamboo, wood, and acrylic, and feminine aesthetic, Cult Gaia has evolved from accessories into a comprehensive lifestyle brand offering ready-to-wear, footwear, swimwear, and more. The brand's philosophy centers on creating timeless, heirloom-quality pieces that celebrate the beauty of imperfection and the harmony between art and nature.
Style keywords
Sculptural
Artistic
Natural
Feminine
Bohemian
Brand Spotlight
Cult Gaia
Style keywords
Sculptural
Artistic
Natural
Feminine
Bohemian
Cult Gaia is a Los Angeles-based luxury lifestyle brand founded in 2012 by Jasmin Larian Hekmat, who transformed a hobby of making flower crowns into a global fashion phenomenon. Named after Gaia, the Greek goddess of Earth, the brand embodies a deep connection to nature and artistic expression, creating what Hekmat calls "objets d'art" – wearable pieces that blur the line between fashion and sculpture.
The brand gained international recognition through its iconic bamboo Ark bag, which became a viral sensation on Instagram and established Cult Gaia as a coveted fashion label. Known for its sculptural silhouettes, natural materials like bamboo, wood, and acrylic, and feminine aesthetic, Cult Gaia has evolved from accessories into a comprehensive lifestyle brand offering ready-to-wear, footwear, swimwear, and more. The brand's philosophy centers on creating timeless, heirloom-quality pieces that celebrate the beauty of imperfection and the harmony between art and nature.